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Creative Credentials

Kirsten Queen
Brand Designer, Freelance
July 2025 – Present
Brand Refresh & Website Buildout
Adobe Suite, SquareSpace
Confident, Creative, Clever, Expressive

#PersonalBranding  #WebsiteDesign

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Branded a sharp, stylish copywriter with a new logo and design system.

Redesigned her personal site in Squarespace to reflect her creative energy.

Built a brand
that feels witty, expressive, and confidently her.

Takeaways & Touchpoints

Kirsten Queen was a creative reset that reminded me how fun personal branding can be, especially when the client is as whip-smart as her copy. With full freedom to play, I explored expressive typography, clever color, and layered layouts. The process let me loosen up, trust my instincts, and design with personality over polish. It was a good reminder that the most magnetic brands feel as human as the people behind them.

BRAND EXPLROATION

SOCIAL HEADERS

WEBSITE REFRESH

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Dropping
soon :)

© Copyright 2025 Lexie Peeler. All rights reserved.

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