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Creative Credentials
NewBeauty
Visual Designer, Ad Hoc Freelance
March 2025 – April 2025
Brand Systems & Sales Collateral
Adobe Suite, Google Suite, Canva
Clean, Educational, Data-Driven
#Beauty #MarketResearch #ConsumerInsights
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Developed a visual identity from scratch to establish design direction and tone.
Designed an insights report to help pitch platform value to beauty brands.
Translated research and data into an engaging, client-ready format.
Takeaways & Touchpoints
NewBeauty was a crash course in building clarity from the ground up. With no brand system in place, I had the freedom to define a sleek, smart, strategic visual tone. The project pushed me to make dense data digestible and help the team turn insights into a selling tool. It was fast, focused, and a great reminder that strong design doesn’t always start with a brand guide. Sometimes, it becomes one.
SLIDE DECKS
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